How to Conduct Interviews by Telephone and in Person

How to Conduct Interviews by Telephone and in Person (Survey Kit #04 )
Contributor(s): Frey, James H (Author), Frey (Author), Oishi, Sabine Mertens (Author), Oishi, Sabine M (Joint Author)

EAN: 9780803957190

sage

Binding: Paperback

1995

Publisher Marketing: How can you more effectively collect survey data through phone or in-person interviews? Which mode is more effective for asking sensitive questions? Readers who are looking for an answer to these questions will find this book to be a thorough guide to doing face-to-face and telephone interviews. The book explains how to write interview questions with structured interviewer instructions, write questions that are most effective for phone and in-person interviews, write pre-letters and scripts for a pre-call, organize a flowing interview script that considers possible question order effects, design an eligibility screen, and write a job description for an interviewer. The volume also shows how to develop an interviewer training manual and training session.
184 pages

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