Fun Is Good: How to Create Joy & Passion in Your Workplace & Career
Contributor(s): Veeck, Mike (Author), Williams, Pete (Author)
ISBN: 1594865213 EAN: 9781594865213
2007
Author and maverick marketing whiz Veeck presents his simple no-fail formula for business success: Make work fun to create a culture where the best people will want to work and customers will want to spend their money.
240 pages
Maverick marketing whiz Mike Veeck presents his simple, no-fail formula for business success: make work fun and you'll create a culture where the best people will want to work and customers will want to spend their money.
Mike Veeck runs six minor-league baseball teams, and for each of them he's drafted a business plan that begins with three simple words: "Fun is good." The fun-is-good philosophy not only has worked to make an evening at one of his ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business.
In this book Veeck, son of legendary baseball owner Bill Veeck, shows why an injection of fun, creativity, and passion is so essential to business success. We learn:
o Why customer service, the lifeblood of any business, suffers when employees aren't having fun at work
o How just a few people with the fun-is-good attitude can transform an entire workplace
o What companies should look for when hiring people and how employees can forge a fun-is-good career path.
Throughout, the book is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers.
Review Quotes:
"His book is full of great reminders of how important laughter is at work."-- "Sacramento Bee"
"It is a must-read for managers."-- "Chicago Sun-Times"
Make work fun and you' ll create a culture of creativity where the best people will want to work and customers will want to spend their money. That is maverick marketing whiz Mike Veeck' s "Fun Is Good" philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks-- full of laughs, zany promotions, and free giveaways-- enjoyable for everyone, but also how it can turn any organization into a thriving one.
Cart is empty
