Everything I Needed to Know About Business...I Learned from a Canadian
by Leonard Brody (Author), David Raffa (Author)
Paperback (May 6, 2005)
How does a business achieve prosperity in one of the most challenging market environments in history? Everything I Needed to Learn About Business I Learned From a Canadian offers first-hand insights, experience, and best practices from 15 business leaders all of whom just happen to be Canadian.
These 15 have all achieved excellence in a particular area of business, at home and on the world stage (e.g., Jim Pattison; Leonard Asper, CanWest Global; Terry McBride, Nettwerk Music; Leslie Dan, Founder of Novopharm; Rob McEwen, CEO of GoldCorp; Joel Cohen, Producer of The Simpsons).
Each chapter is enhanced by profiles and stories of leaders and entrepreneurs who have been there and done it all, imparting business wisdom and management insights that will be entertaining as well as instructive.
From the Back Cover In their new book, Brody and Raffa craft insightful portraits of sixteen remarkable Canadian entrepreneurs. The stories of their roads to success and the setbacks each of them encountered will inspire the innovative risk-takers of tomorrow.
The invaluable lessons learned and summarized in each chapters five key points will be especially useful for the younger reader searching for pearls of wisdom from outstanding Canadians who have succeeded in business and in life
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