Career Warfare: 10 Rules for Building Your Sucessful Brand on the Business Battlefield

Career Warfare: 10 Rules for Building Your Sucessful Brand on the Business Battlefield
by David F. D'alessandro




ISBN13: 9780071597296
ISBN10: 0071597298


A refreshing message . . . from someonewho has fought many corporate wars.�The New York Times

With the latest stories from DAlessandros neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestsellingCareer Warfare is more essential than ever whennavigating your way to success.

DAlessandro dares to speak the truth. If you dontmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say.

With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,DAlessandro draws apart the drapes and revealswhat it really takes to get ahead in business.�James Carville, author and Democratic Strategist

With good jobs becoming harder to find,DAlessandros sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time.�Tom Neff, Chairman, U.S., Spencer Stuart Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world.�Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive


About the Author
David F. D'Alessandro, former Chairman and CEO of John Hancock Financial Services, serves as an advisor and guest speaker on a variety of issues facing business today.



ISBN:
9780071597296
Subtitle:
10 Rules for Building Your Sucessful Brand on the Business Battlefield
Author:
D'alessandro, David F.
Author:
D'Alessandro, David F.
Author:
D'Alessandro
With:
Owens, Michele


Subject:
Careers - General
Subject:
Career development
Subject:
Success in business
Subject:
Careers - Job Hunting
Subject:
Careers
Subject:
Brand Warfare, Executive Warfare, John Hancock, corporate, global, reputation, organization, business, personal brand, success
Copyright:
2009
Edition Description:
Revised, Update
Publication Date:
August 2008
Binding:
Paperback
Grade Level:
Professional and scholarly
Language:
English
Pages:
215

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