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ADVERTISING, 8/E

Advertising, 8/E

Advertising, 8/E
0132224151


Sandra Moriarty
Nancy Mitchell
William D. Wells



Copyright: 2009
Format: Cloth; 688 pp

ISBN-10: 0132224151
ISBN-13: 9780132224154 Help icon



Status: Instock
Published: 02/01/2008

For introductory courses in Advertising.



Moriarty teaches students about effective marketing.


Details

SKU29466

$144.94


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Perhaps the only lexicon of its kind that is available. Although in my regular practice/job, we are well versed in day to day terminologies, but there is always a new term that needs to be defined and this book comes real handy. Go for it
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