A Whole New Mind:Moving from the Information Age to the Conceptual Age

A Whole New Mind:Moving from the Information Age to the Conceptual Age
Author/Editor: Daniel H. Pink

A Whole New Mind looks at the right brain/left brain differences and show how those historical issues are radically changing. Dan Pink also believes that: "The MFA is the new MBA." Pink points out that design and traditional "right brain" thinking will be the course of the future. The first part of the book gives a primer on how the brain works with great stories from Pink on how his brain was scanned and stimulated and how the different parts of his brain responded. He then goes into pages and pages of supporting stories and examples from his extensive research.

Pink states that we are entering the Conceptual Age - to prepare for it we need to improve six essential abilities. They are: Design, Story, Symphony, Empathy, Play and Meaning. These abilities are the chapter heading for the final six chapters. At the end of each of the chapters, Pink has a Portfolio which is a combination of his research and travels that can help you sharpen each sense.

Keywords:

Category: Career Information Resources/Curriculum/Activities
Work Settings: Business and Industry
Work Settings: Governmental
Work Settings: Independent/Private Practice
Work Settings: K-12 and Parents
Work Settings: Non-Profit
Work Settings: Post Secondary

Mfr#: ISBN: 978-1-57322-308-9

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